Samarkand, Uzbekistan – A specialized training seminar on “Issues of Effective Public Relations in the New Digital Environment: Opportunities and Challenges” was held at the Samarkand Regional Press House. The event brought together key stakeholders to discuss modern trends in public communication, legal frameworks, and the role of digital media in effective messaging.
The seminar addressed crucial topics, including the latest legislative reforms in the information sector, contemporary techniques for visualizing content, and strategies to enhance the credibility of public communications. Experts emphasized the need for press secretaries and media professionals to adapt to the rapidly evolving digital landscape to ensure transparency and accuracy in information dissemination.
Expert Insights on Digital Communication
Dr. Beruniy Alimov, Director of the non-governmental non-profit organization “New Media Training Center” and a Doctor of Philology, led the training session. He provided in-depth guidance on modern requirements for creating impactful photo content, combating misinformation, and using online fact-checking tools.
“In today’s world, where 82 percent of information is consumed visually through social media, mastering the art of creating effective photo content is no longer optional—it is essential,” Dr. Alimov emphasized. “Without these skills, achieving our communication goals becomes significantly more challenging.”
Participants also received recommendations from industry experts on topics such as legal regulations in the media sector, best practices for public relations in state and municipal authorities, and strategies for responding to social media trends and misinformation.
Government Officials and Media Experts Share Perspectives
Maksud Tursunov, Head of the Information Service of the Ishtikhon District Khokimiyat, highlighted the challenges faced by press secretaries in today’s fast-paced digital environment.
“In this era of advanced digital technologies, our primary responsibility is to establish effective public relations and ensure the population receives accurate and truthful information,” said Tursunov. “We often encounter difficulties due to the rapid spread of unverified information. This seminar provided valuable insights to help us improve our approach.”
Additionally, Bakhtigul Karshiyeva, Head of the Information Service of the Samarkand Regional Department of Preschool and School Education, presented an overview of the department’s efforts in enhancing media transparency and digital engagement.
Broad Participation and Certification of Press Secretaries
The seminar was organized in collaboration with the Agency for Information and Mass Communications under the Administration of the President of Uzbekistan, the Samarkand Regional Territorial Department of the Agency, the Samarkand Regional Department of Preschool and School Education, and the regional branch of the Journalists’ Union of Uzbekistan.
Approximately forty heads of information services from district and city khokimiyats, enterprises, and organizations participated in the training, underscoring the importance of professional development in public relations and media management.
To recognize the achievements of press secretaries who successfully passed state certification, official certificates were awarded at the conclusion of the event.
The seminar reaffirmed Uzbekistan’s commitment to fostering a modern and effective public communication system by equipping information service professionals with the tools necessary to navigate today’s dynamic media landscape.